As I have progressed in photography I started shooting a lot of rodeo events and my work got better and better. I was learning to see the moments and anticipate them almost before they happened, it was a skill that is carrying over as I start doing marketing work.
For me my favorite way to shoot marketing materials especially for performers is shooting them live rather than doing anything staged. Some of my favorite shots have come from performances I was watching and shooting for the first time and had zero idea what would happen at any given moment.
Professional photographers for events are a must. We are trained to see moments, capture unique and lasting marketable images. Our photos live well past the end of the event and can be used to promote and market future events of the like for years after. While we can be expense our work will out live the nominal fee you pay for us that one day.