So many photographers and blogs online preach the need to find your niche in photography, to specialize, specialize, specialize! But they fail to mention that niching is a process, that you won’t necessarily love the first type of photography you practice.

I am guilty of this, I have jumped through and tried more kinds of photography than the niche enthusiast themselves probably did collectively. Weddings, newborns, family, senior portraits, studio, and so much more there are countless areas! 

I loved countless areas of all of them but never enough to devote my professional life to just one. In the end I was still searching and I feel we will search and move through different genre’s all the time because as artists we change. And there is absolutely nothing wrong with this.

I have spent the last decade as a rodeo photographer and if you came to this free ebook to learn how to be a better photographer I am not going to preach gear and niching and better business practices. Yes all of that becomes important but I am going to focus on how my decade in rodeo made me a better photographer. 

So niche? Yes or No? I say find out who you are but never settle because someone said you should. I never niched in rodeo photography I still performed weddings and portraiture and even started working in the commercial realm which I am not sure would have happened if I was only a rodeo photographer.

Do you. Be you. Shoot that which brings you creative inspiration and joy.

Update on my excerpt from my free ebook: This may very well be the year I niche. I have been wanting to return to my roots which is equine. I plan to focus my photographic efforts on equine photography this year and perhaps one day I may actually niche.